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The Agentic Design Stack  |  UX is the future of AI
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Season 7—Spring 2026  ·  11 episodes  ·  Through-line: the human architecture of institutional change
Contributing Author

Anina Botha

UX Magazine Fellow
Anina Botha

Anina Botha is an independent product consultant applying behavioral psychology to products with over 15 years of experience helping teams turn human insight into products people actually use. Her work spans digital agriculture, risk intelligence, healthtech, logistics, and consumer platforms across the US, EU, and MENA. Anina is passionate about the “invisible” side of design, the mindsets, subtle cues, and behaviors that quietly drive real product conversion and growth. When she’s not collaborating with startups or empowering female founders, you’ll find her exploring new cities and collecting everyday human stories.

Contributions to UXM

2 pieces
1
Book Excerpt  ·  Crisis Engineering

The Crisis Worth Using

The five indicators of a genuinely useful crisis—and the difference between the kind that opens a window for transformational change and the kind that merely accelerates collapse. Excerpted from Crisis Engineering.

7 min read April 2025 ◆ The Useful Crisis
2
Guest Article

When the Window Opens: A Field Guide to Crisis Seizing

Written for UXM as a companion to the episode. Not theory—what Marina actually does when she walks into a failing system with a 90-day mandate and no authority to hire. Practical, specific, and unsettling in the best way.

11 min read April 2025 ◆ The Useful Crisis

Ideations

1 cluster
The Useful Crisis
S7 Ep. 4  ·  7 pieces  ·  April 2025